Как правильно называется Кфс
Kentucky Fried Chicken, or KFC, is an international fast food restaurant chain specializing in chicken dishes. The company is headquartered in Louisville, Kentucky, and is known for its popular slogan «finger-lickin' good.» However, recent news reveals that KFC's name is changing in Russia and this has caused quite a stir among fans of the restaurant.
According to reports, the Russian franchise of KFC was recently sold to a local partner, «Smart Service,» which will rename all of the KFC restaurants to «Rostik's.» Many fans of KFC are wondering why the name change is necessary and how it will affect the brand's popularity in Russia.
Why is KFC changing its name
The decision to change KFC's name in Russia comes as a result of the franchise being sold to Smart Service. They argued that after the deal, all restaurants must be renamed Rostik's, a name that is only known by around 20% of the country's population, whereas KFC's brand recognition is at 99%. However, despite the change in name, the royalty fee remains the same at 11%.
What will KFC be called in Russia
KFC in Russia will now be known as «Rostik's.» Yum! Brands, the parent company of KFC, sold its Russian franchise to Smart Service. The company owned about 70 restaurants, which it sold to Smart Service.
So, what does this name change mean for KFC's brand in Russia? While it's impossible to predict the future, it's important to note that a name change does not necessarily mean a loss of customers. In fact, some experts argue that a new name can help to reinvigorate a brand and attract new customers who may not have previously been interested.
However, it's important for KFC and Smart Service to ensure that the transition is smooth and well-communicated to customers. They must clarify that the menu, food quality, and overall experience will remain the same despite the change in name.
In conclusion, the news of KFC changing its name in Russia has caused concern for some fans of the restaurant. However, a name change does not necessarily mean a negative impact on the brand, and KFC and Smart Service have the opportunity to successfully execute a smooth transition. It will be interesting to see how this plays out in the coming months and if it leads to any changes in the fast food industry in Russia.
